{"product_id":"purelash","title":"Purelash™ | Transforms your lashes instantly - No extensions, no mess!","description":"\u003cp\u003e\u003cstrong\u003ePurelash™ — Finally, fuller-looking lashes made beautifully simple for mature eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e⭐ Trusted by thousands of happy customers who love the natural-looking lift, easy application, and gentle formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet dazzling eyelashes naturally - no expensive treatments, aggressive procedures or synthetic additives!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecially designed for mature women, it lifts and thickens sparse eyelashes\u003c\/li\u003e\n\u003cli\u003eThe revolutionary applicator coats each lash, without clumps or smudges\u003c\/li\u003e\n\u003cli\u003eGentle formula, pH balanced, designed for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eStrengthens and supports the natural appearance of eyelashes over time\u003c\/li\u003e\n\u003cli\u003eLoved by women who want faster, simpler beauty routines with elegant results\u003c\/li\u003e\n\u003cli\u003eEasy to apply, easy to remove, comfortable for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/1_db87d59b-8cb9-418e-a420-26eed3156071.png?v=1777607206\" alt=\"\" width=\"350\" height=\"350\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy has Purelash™ worked for thousands of women?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Magic Wand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEliminate your BIG problem: sparse lashes and mascara wands that can't reach them. Purelash™ features a unique brush that reaches even the tiniest lashes and coats them all.\u003c\/p\u003e\n\u003cp\u003eIts precision applicator helps separate lashes beautifully, creating a cleaner, more defined look with every swipe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Instant lift and length\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe buildable formula transforms drooping lashes into proud, fanned-out beauties. No drying. No breakage. Beautiful thickness.\u003c\/p\u003e\n\u003cp\u003eLayer once for a soft daytime look or build for extra evening drama.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Long-term care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePurelash™ is more than just an ordinary mascara. It's a beauty treatment. It contains premium ingredients to give your lashes the care they need to look healthier, softer, and fuller over time.\u003c\/p\u003e\n\u003cp\u003eHydrating ingredients help lashes feel conditioned while you wear it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"113\" width=\"349\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/4_ca53a1c9-9d08-442c-a9d9-dd25539b1ff6.png?v=1777607253\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"350\" width=\"350\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/5_b863074d-4861-48cc-923d-be7ff2399dc8.png?v=1777607254\"\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"1mzzuml\" data-start=\"1644\" data-end=\"1664\"\u003e\u003cstrong\u003eThe wait is over.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1666\" data-end=\"1701\"\u003eFinally, a mascara for mature eyes! Women over 50 are delighted.\u003c\/p\u003e\n\u003cp data-start=\"1733\" data-end=\"1795\"\u003eGoodbye to grand pronouncements. Hello to spectacular results. Enjoy lashes that look polished, lifted, and naturally beautiful in minutes.\u003c\/p\u003e\n\u003cp data-start=\"1733\" data-end=\"1795\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"113\" width=\"349\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/6_29c906d2-9846-4de7-9d36-81c4d610db55.png?v=1777607311\"\u003e\u003c\/p\u003e\n\u003cp\u003ePurelash™ is not simply a cosmetic product used to \"look younger.\" It's a treatment in a bottle that will enhance the appearance and shine of your natural eyelashes.\u003c\/p\u003e\n\u003cp\u003eCreated by pro-aging makeup experts, Purelash™ can help reduce your eye routine by several minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"350\" width=\"350\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/7_a3e318f6-70ac-4694-913c-a35ecb18119b.png?v=1777607315\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour beauty is our duty.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePurelash™ was thoughtfully developed for women who want performance, comfort, and elegance in one easy step.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/8_35a92fe0-6179-4e1d-bb05-473992e1cdf4.png?v=1777607356\" alt=\"\" width=\"351\" height=\"234\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"1r8frcv\" data-start=\"2603\" data-end=\"2632\"\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"1utexq6\" data-start=\"2694\" data-end=\"2728\"\u003e\u003cstrong\u003e1. Is Purelash™ mascara any good?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2730\" data-end=\"2822\"\u003ePurelash™ Mascara is a healing mascara for mature eyelashes. Let us explain what that means.\u003c\/p\u003e\n\u003cp data-start=\"2824\" data-end=\"3032\"\u003eWhen you apply your usual mascara, your lashes are coated with pigment and stiffened. Most of the work is done by the volume of pigment deposited. Therefore, the more coats you apply, the more length you get.\u003c\/p\u003e\n\u003cp data-start=\"3034\" data-end=\"3067\"\u003e\u003cstrong\u003eThis raises a number of problems:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3069\" data-end=\"3367\"\u003e\n\u003cli data-section-id=\"vx2ref\" data-start=\"3069\" data-end=\"3154\"\u003eThe chemicals in mascara formulas may dry out already thin and brittle eyelashes.\u003c\/li\u003e\n\u003cli data-section-id=\"gbcphe\" data-start=\"3155\" data-end=\"3260\"\u003eDouble and triple coats are difficult to remove, especially if the mascara in question is waterproof.\u003c\/li\u003e\n\u003cli data-section-id=\"1b1qg6z\" data-start=\"3261\" data-end=\"3367\"\u003eSuch a large quantity of pigment can cause the eyelashes to clump together and create unwanted smudging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3369\" data-end=\"3414\"\u003e\u003cstrong\u003ePurelash™ mascara takes a different approach.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3416\" data-end=\"3870\"\u003e\n\u003cli data-section-id=\"1dle87r\" data-start=\"3416\" data-end=\"3473\"\u003eIt combs and separates sparse and thinning eyelashes.\u003c\/li\u003e\n\u003cli data-section-id=\"1u95nqd\" data-start=\"3474\" data-end=\"3585\"\u003eThe applicator deposits an optimal volume of pigment, enough to coat each lash. No excess to create clumps.\u003c\/li\u003e\n\u003cli data-section-id=\"13aad1b\" data-start=\"3586\" data-end=\"3709\"\u003eThe formula itself has been developed to provide your lashes with essential vitamins and hydration in two clean layers.\u003c\/li\u003e\n\u003cli data-section-id=\"9cg87u\" data-start=\"3710\" data-end=\"3800\"\u003ePlant oils contain bioactive nutrients that help care for lashes and improve softness.\u003c\/li\u003e\n\u003cli data-section-id=\"alh4z4\" data-start=\"3801\" data-end=\"3870\"\u003eThis product has a balanced pH, is hypoallergenic and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3872\" data-end=\"3989\"\u003eIn short, Purelash™ mascara is suitable for women of all backgrounds, whether they are 50, 60, 70 years old or older.\u003c\/p\u003e\n\u003cp data-section-id=\"1t4n1lu\" data-start=\"3991\" data-end=\"4044\"\u003e\u003cstrong\u003e2. Will this treat my sparse and thinning eyelashes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4046\" data-end=\"4062\"\u003eYes, absolutely.\u003c\/p\u003e\n\u003cp data-start=\"4064\" data-end=\"4239\"\u003eThat's why this mascara was designed and spent years obtaining high-performing ingredients to help women with thin and sparse eyelashes, and make them look longer and thicker.\u003c\/p\u003e\n\u003cp data-section-id=\"1xc7ux3\" data-start=\"4241\" data-end=\"4317\"\u003e\u003cstrong\u003e3. What differentiates Purelash™ mascara from other mascaras on the market?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4319\" data-end=\"4429\"\u003ePurelash™ stands out from many other mascaras because it is specially designed for women aged 50, 60 and over.\u003c\/p\u003e\n\u003cul data-start=\"4431\" data-end=\"6016\"\u003e\n\u003cli data-section-id=\"1kj4p35\" data-start=\"4431\" data-end=\"4543\"\u003eIt is designed to lengthen, volumize, separate and define the shorter, finer lashes often seen after age 50.\u003c\/li\u003e\n\u003cli data-section-id=\"ztivxc\" data-start=\"4544\" data-end=\"4626\"\u003eIt's a moisturizing mascara that enhances your lashes without drying them out.\u003c\/li\u003e\n\u003cli data-section-id=\"37eefy\" data-start=\"4627\" data-end=\"4734\"\u003eIts soft black color harmonizes with all skin tones and hair colors, without appearing harsh or severe.\u003c\/li\u003e\n\u003cli data-section-id=\"1juv3di\" data-start=\"4735\" data-end=\"4878\"\u003eIt is composed of carefully selected ingredients that help eyelashes retain moisture, support their natural condition, and reduce breakage.\u003c\/li\u003e\n\u003cli data-section-id=\"jwla6x\" data-start=\"4879\" data-end=\"4947\"\u003eIt is hypoallergenic, designed for even the most sensitive eyes.\u003c\/li\u003e\n\u003cli data-section-id=\"15ltz5j\" data-start=\"4948\" data-end=\"4986\"\u003eIt is designed to be worn all day.\u003c\/li\u003e\n\u003cli data-section-id=\"93l2tn\" data-start=\"4987\" data-end=\"5080\"\u003eIts lengthening and defining applicator helps prevent clumping and flaking of the lashes.\u003c\/li\u003e\n\u003cli data-section-id=\"1uk75wu\" data-start=\"5081\" data-end=\"5113\"\u003eIt resists smears and drips.\u003c\/li\u003e\n\u003cli data-section-id=\"19tl586\" data-start=\"5114\" data-end=\"5211\"\u003eThis water-based mascara dries quickly and does not clump lashes like oil-based formulas can.\u003c\/li\u003e\n\u003cli data-section-id=\"8f86dd\" data-start=\"5212\" data-end=\"5357\"\u003eIt is designed for easy and smooth application. It comes with a medium-sized, slightly tapered silicone brush that easily reaches every lash.\u003c\/li\u003e\n\u003cli data-section-id=\"fqjbbq\" data-start=\"5358\" data-end=\"5494\"\u003eIt is NOT waterproof, because waterproof mascaras may contain harsher ingredients that can make eyelashes dry and brittle over time.\u003c\/li\u003e\n\u003cli data-section-id=\"9da7gg\" data-start=\"5495\" data-end=\"5644\"\u003eAs a water-based formula, Purelash™ has a neutral pH. This makes this mascara a gentler option to use if you have delicate skin around your eyes.\u003c\/li\u003e\n\u003cli data-section-id=\"12zgszu\" data-start=\"5645\" data-end=\"5789\"\u003eIts modular formula allows you to easily add multiple layers to achieve a more subtle or more spectacular effect, depending on your desires.\u003c\/li\u003e\n\u003cli data-section-id=\"dk3txk\" data-start=\"5790\" data-end=\"5868\"\u003eThis is a clean beauty formula containing ingredients we are proud to use.\u003c\/li\u003e\n\u003cli data-section-id=\"1qt7uen\" data-start=\"5869\" data-end=\"6016\"\u003eIt is easy to apply and remove, allowing you to add it to your \"less is more\" makeup routine, while completing your makeup in 10 minutes or less.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"6018\" data-end=\"6174\"\u003e\u003cstrong\u003eFrom top to bottom, Purelash™ is designed to flatter your eyes, skin, and complexion from your fifties onward. We invite you to try it and see for yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"1in0qsg\" data-start=\"6176\" data-end=\"6201\"\u003e\u003cstrong\u003e4. Is it hypoallergenic?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"6203\" data-end=\"6445\"\u003eYes! Purelash™ is designed to be hypoallergenic. It's formulated for even the most sensitive eyes and the delicate skin around the eyes. This unique formula contains none of the harsh chemicals or additives that can often cause eye reactions.\u003c\/p\u003e\n\u003cp data-start=\"6447\" data-end=\"6658\"\u003ePurelash™ has a water-based formula, unlike the oil-based formulas often found in mascaras. We chose this water-based formula because it has a neutral pH, making it gentler for the delicate skin around the eyes.\u003c\/p\u003e\n\u003cp data-start=\"6660\" data-end=\"6737\"\u003ePurelash™ is made from pure, safe ingredients and is never tested on animals.\u003c\/p\u003e\n\u003cp data-start=\"6739\" data-end=\"6905\"\u003eMascara flakes are also one of the main reasons why mascara can irritate the eyes. Purelash™'s moisturizing formula, combined with its brush, helps reduce this issue.\u003c\/p\u003e\n\u003cp data-section-id=\"59pn5m\" data-start=\"6907\" data-end=\"6943\"\u003e\u003cstrong\u003e5. Is Purelash™ mascara waterproof?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"6945\" data-end=\"6993\"\u003eIt is NOT waterproof, but it is water-resistant. \u003cstrong\u003eWhat is the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7020\" data-end=\"7187\"\u003eWaterproof mascaras may contain harsher ingredients that can make eyelashes dry and brittle, especially after age 50. Waterproof mascaras are also difficult to remove.\u003c\/p\u003e\n\u003cp data-start=\"7189\" data-end=\"7349\"\u003eOn the other hand, a water-resistant mascara, like our Purelash™ mascara, lasts throughout the day and helps withstand heat, sweat, tears, rain, and daily life.\u003c\/p\u003e\n\u003cp data-section-id=\"6d21ak\" data-start=\"7351\" data-end=\"7406\"\u003e\u003cstrong\u003e6. Is it easy to remove mascara at the end of the day?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7408\" data-end=\"7546\"\u003eAlthough our mascara is water-resistant and lasts all day, even during hot days and active moments, it is easy to remove after a long day.\u003c\/p\u003e\n\u003cp data-section-id=\"1lyjv2d\" data-start=\"7548\" data-end=\"7590\"\u003e\u003cstrong\u003e7. What are the ingredients of Purelash™?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7592\" data-end=\"7616\"\u003e\u003cstrong\u003ePurelash™ Mascara. Black\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7618\" data-end=\"7886\"\u003eAqua (Water), Styrene\/acrylates copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Parfum.\u003c\/p\u003e\n\u003cp data-section-id=\"1a3oaw6\" data-start=\"7888\" data-end=\"7923\"\u003e\u003cstrong\u003e8. Is Purelash™ tested on animals?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7925\" data-end=\"7967\"\u003eAbsolutely not! Purelash™ is cruelty-free.\u003c\/p\u003e\n\u003cp data-start=\"7925\" data-end=\"7967\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"349\" width=\"349\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/5c19807d-0ef6-4eb5-a684-f5256defce47.jpg?v=1777623640\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to love your lashes again?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose Purelash™ today and enjoy elegant definition, gentle wear, and confidence with every blink. Order now while supplies last!\u003c\/p\u003e","brand":"Virea","offers":[{"title":"Default Title","offer_id":44021346926635,"sku":"NP00003 - Long Lash","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7935\/9019\/files\/5c19807d-0ef6-4eb5-a684-f5256defce47.jpg?v=1777623640","url":"https:\/\/vireacare.com\/products\/purelash","provider":"Virea","version":"1.0","type":"link"}